Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Anthropomorphism (1)
- Attitudinal loyalty (1)
- Baby Boomers (1)
- Behavioral loyalty (1)
- Big data (1)
-
- Brand affect (1)
- Brand quality (1)
- Brand strategies (1)
- Brand trust (1)
- Business intelligence (1)
- COVID-19 (1)
- Casinos (1)
- Customer loyalty (1)
- Data analytics (1)
- Digital transformation (1)
- Gambling (1)
- Gamification, customer engagement, customer loyalty, hotel loyalty program (1)
- Gen Xers (1)
- Generation X (1)
- Guest acceptance (1)
- Hotel industry (1)
- Human robot interaction (1)
- Integrated resorts (1)
- Metaverse (1)
- Millennials (1)
- Mobile application (1)
- Rewards program (1)
- Robotics (1)
- Service robot acceptance model (1)
- Service robots (1)
Articles 1 - 6 of 6
Full-Text Articles in Business
Data Analytics In Hotel And Integrated Resort Brands: An Evaluation Of Past Literature And Proposed Research For The Future, Luke Andrew Walocko
Data Analytics In Hotel And Integrated Resort Brands: An Evaluation Of Past Literature And Proposed Research For The Future, Luke Andrew Walocko
UNLV Theses, Dissertations, Professional Papers, and Capstones
Data analytics in hotel and integrated resort brands is a growing strategy implemented to support business decisions designed to generate revenue or save costs. This study utilizes a literature review of data analytics related publications to provide recommendations on future research topics to improve the quality of literature related to data analytics in hotel and integrated resort brands. The study is not limited to hospitality specific research and uses research from all industries to identify gaps in publications for hospitality scholars to explore. Three proposed research questions for future exploration were composed based on the comparison of literature written for …
Utilizing Gamification To Enhance Customer Engagement And Loytalty In The Hospitality Industry, Xiaoting He
Utilizing Gamification To Enhance Customer Engagement And Loytalty In The Hospitality Industry, Xiaoting He
UNLV Theses, Dissertations, Professional Papers, and Capstones
Gamification involves the engagement of game elements and designs in non-game contexts. There is a need to increase the effectiveness of the conventional loyalty program, and implementing gamification has become a popular concept. Gamified hotel loyalty programs differentiate hotels from their rivals by increasing customer engagement and, ultimately, customer loyalty. Despite prior research on the effectiveness and functions of gamification, under what conditions gamification can enhance enagement lacks further investigation. This study draws on the Self-Determination Theory (SDT) to develop a framework linking gamification elements with users' psychological needs, where customer engagement is enhanced when the game elements successfully satisfy …
Building Customer Loyalty With Millennials In The Gaming Entertainment Industry, Daysha Catchings
Building Customer Loyalty With Millennials In The Gaming Entertainment Industry, Daysha Catchings
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper discusses how to build customer loyalty between Millennials and casinos. Although research has indicated that casinos are losing the interest of the Millennial consumer, it is recommended that casinos do not give up on this demographic. The Millennial generation is massive, accounting for a fourth of the U.S. population. Entering the workforce at rapid speed, this generation has a large amount of spending power and is willing to pay more for a product that is deemed valuable. This paper intends to lay the groundwork for an exploratory research study on customer loyalty and Millennials in the gambling and …
Mobile Sports Betting Marketing Plan, Scott Flinn
Mobile Sports Betting Marketing Plan, Scott Flinn
UNLV Theses, Dissertations, Professional Papers, and Capstones
From day one, the hospitality industry in Las Vegas has been innovating and evolving to develop one-of-a-kind experiences for customers from all around the world. Over the decade's hospitality corporations have been shaped through mergers and acquisitions with the end goal of growing land-based assets, improving income statements and balance sheets for shareholders, and trying to own every dollar that a tourist spends while in the city (Bussman, 2021).
Factors Influencing Service Robot Adoption: A Comparative Analysis Of Hotel-Specific Service Robot Acceptance Models, Ying Dong
UNLV Theses, Dissertations, Professional Papers, and Capstones
The market for service robots is expected to expand significantly owing to the increasing relevance of service automation under the outbreak of the COVID-19 pandemic. Despite the growing managerial interest in robotic applications in the hotel industry, current robotic research has been mostly conceptual with limited robot data on hand. In light of this issue, this paper will conduct a comparative analysis of hotel-specific service robot acceptance models between the Service Robot Acceptance Model (sRAM) and the Service Robot Integration Willingness (SRIW) framework. By identifying key elements of each service robot acceptance model, this paper puts an emphasis on investigating …
Shaping Success For Mobile Applications Of Integrated Resorts, Krista Larsen
Shaping Success For Mobile Applications Of Integrated Resorts, Krista Larsen
UNLV Theses, Dissertations, Professional Papers, and Capstones
As smartphones have become indispensable in society, it has become critical for integrated resorts to develop mobile applications ("apps") that serve as a marketing tool and an enhancement in the customer's travel journey. This research reviews the features of existing mobile travel apps, in addition to areas of opportunity for future innovations regarding this platform. Based on this research, this study recommends best practices for an integrated resort's mobile app. The findings of this study can be leveraged as a resource when developing and maintaining mobile apps within the hospitality industry to provide an optimal guest experience throughout the entire …