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Expenditure-Based Segmentation And Visitor Profiling At The Quays In Salford, Uk, Ruth Craggs, Peter Schofield
Expenditure-Based Segmentation And Visitor Profiling At The Quays In Salford, Uk, Ruth Craggs, Peter Schofield
Articles
There is a substantial body of literature relating to tourism’s economic impact at the macro level, but less is known about tourist expenditure at a micro scale. This paper reports findings from a survey of day-visitor expenditure by category at The Quays in Salford, UK. Expenditure is influenced strongly by the visitor’s age, frequency of visitation and visit motivation. Heavy, medium and light expenditure segments and associated profiles are identified. ‘Heavy spenders’ are more likely to be female, in a family group and have shopping as the main motivation for the visit. The implications of the findings are discussed.
Motivation And Decision Making In City Break Travel, Gerard Dunne
Motivation And Decision Making In City Break Travel, Gerard Dunne
Articles
The demand for city breaks has been one of the major growth areas in travel and tourism in recent years. The city break product is generally considered to be different from other holiday products, particularly in a spatial and temporal context. However marketing strategies targeting this important tourism niche continue to be based on data that is often anecdotal and frequently inaccurate. This book explores the distinctive characteristics of this form of travel and in particular the motivations and decision making involved in taking such trips. The book presents a decision making continuum that highlights the variation that exists between …