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Full-Text Articles in Business
Continued Relevance Of "Factors Driving Meeting Effectiveness", Timothy Hinkin, J. Tracey
Continued Relevance Of "Factors Driving Meeting Effectiveness", Timothy Hinkin, J. Tracey
Timothy R. Hinkin
Recent history has only reinforced guests’ preferences regarding meeting-space attributes. Tops is safety and security, followed by service, service, service.
The Service Imperative: Factors Driving Meeting Effectiveness, Timothy R. Hinkin, J. Bruce Tracey
The Service Imperative: Factors Driving Meeting Effectiveness, Timothy R. Hinkin, J. Bruce Tracey
Timothy R. Hinkin
[Excerpt] American businesses spent over $100 billion in 1997 on business meetings, conferences, and training programs. To meet this demand, hotels and conference centers have made large investments in developing and enhancing meeting space. Competition for the meeting and convention business has tightened, particularly with the emergence of such markets as Las Vegas, Atlanta, and Orlando as viable alternatives to the traditional major-city locations. The meeting business is further pressed by technologies such as distance learning and interactive multimedia. In addition, customers are becoming more concerned with the effectiveness of meetings, and are taking steps to ensure that the money …