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Continued Relevance Of “Factors Driving Meeting Effectiveness”, Timothy R. Hinkin, J. Bruce Tracey
Continued Relevance Of “Factors Driving Meeting Effectiveness”, Timothy R. Hinkin, J. Bruce Tracey
Timothy R. Hinkin
[Excerpt] In 1997 we were approached by the directors of the International Association of Conference Centers (IACC) who asked us to conduct a study to determine whether conference centers were better than hotels for conducting meetings and similar activities (e.g., formal training programs). We told IACC that we could not do this type of research, but would instead try to identify the key property attributes that contribute to meeting or program effectiveness. The association agreed with this approach and provided funding for the project. The study coincided with the beginning of the substantial growth in the conference-center industry that continues …