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Full-Text Articles in Business
Sustainability - A Shifting Paradigm In The Hospitality Industry, Julia Ransom
Sustainability - A Shifting Paradigm In The Hospitality Industry, Julia Ransom
Senior Capstone Projects
The purpose of this review is to explore the topic of sustainability and how it relates to the hospitality industry. As one of the largest consumers of vital resources like energy, water, and land, the hospitality industry requires more sustainable solutions to negate the risk of environmental damage. This review will provide insight into the importance of sustainability, how sustainability is defined, numerical representation of sustainability, and sustainable solutions to environmental concerns in the hospitality industry.
Social Media In Experiential Marketing, Miyosha Biggs
Social Media In Experiential Marketing, Miyosha Biggs
Hospitality Graduate Student Scholarship
Through targeted tourism-related practices, the hospitality industry has been able to grow broadly over time. It has also been able to accommodate each new generation of tourists seeking unique experiences on a global level. To do so, the industry continues to successfully leverage technological advancements and improvements in business practices and experiential marketing efforts. All of which has helped the industry maintain both stability and sustainability. A significant advancement in particular involves the personalization of preferences instigated by consumers themselves, who by making such decisions become even more informed, and confident patrons, users, and customers. Much of the latter is …