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Full-Text Articles in Business
Carnival Corporation & Plc, Ye Zhou
Carnival Corporation & Plc, Ye Zhou
MBA Student Scholarship
Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. This paper researches the company by analyzing environmental factors, strategic position within the cruise industry and competitive advantages. After reviewing company's strategic history, this paper evaluates the effectiveness of the company's present strategies (Carnival Corporation and PLC, 2010b).
Do Interesting Things Increase Behavioral Intentions? A Test Of The Appraisal Structure Of Interest And Relationship Between Interest And Behavioral Intention: Applications In The Hospitality Industry, Min Gyung Kim, Anna S. Mattila
Do Interesting Things Increase Behavioral Intentions? A Test Of The Appraisal Structure Of Interest And Relationship Between Interest And Behavioral Intention: Applications In The Hospitality Industry, Min Gyung Kim, Anna S. Mattila
Hospitality and Tourism
The emotion of interest has significant implications for human behavior. However, prior research in interest is limited to the domain of psychology. This study applies the appraisal theory of interest to test the inducers of interest, and the relationship between interest and behavioral intentions. An experiment with hypothetical scenarios in a restaurant setting is to be completed. Stimuli appraised as new and complex and with information about them are proposed to cause interest, and interest is expected to increase behavioral intention. Implications for hospitality managers are briefly discussed.