Business Commons^™

Destinations’ Recovery Marketing Campaigns In Response To Pandemics, Eli Avraham

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The Covid-19 pandemic has altered the paradigm of risk and recovery management but it is just one of many pandemics to have impacted destinations during the last two decades. This study examine how destination officials combated the image crises that followed SARS-2003, H1N1 Swine flu 2009-10, Zika 2016-17 and Covid-19. The literature dealing with combating pandemics has focused on the actual management of either a specific pandemic or regional aspects of a pandemic and less on the recovery marketing and image repair aspect. As a result, tourism academic literature has a shortage of image repair theoretical frameworks addressing multi-case health-related …

Guest Attitudes In The Covid Era: Does Socioeconomic Status Impact The Acceptance Of Hotels' Green Practices?, Faranak Memarzadeh, Priya Raman

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

As the hotel industry is one of the sectors that is heavily affected by the pandemic, it is critical to discover which characteristics of guests’ priorities have transformed due to COVID-19, including guests' mindset about hotels’ green practices.

To offer the most effective sustainable service in the pandemic era, hoteliers need a clear perception of guests’ viewpoints on hotels’ green practices. Besides the guests’ demographic information, which helps in understanding their opinion about green service in the COVID-19 time, their socioeconomic status could predict the layout of their mindset and perceptions of the service in this specific period of time.

Technological Applications In Small Accommodation Businesses, Codruta Adina Baltescu

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The technological evolution in economic activities determines rapid changes and the need for permanent adaptation. In tourism and, especially in the field of hospitality, these transformations have essential influences on the organizational aspects, managerial decisions and, finally, on the companies' competitiveness. The study aims to assess the current state of use of technological applications in the small accommodation businesses, as well as the perceived advantages and barriers in managers’ views. This study presents the results of a qualitative research conducted on a sample of 20 managers of small hospitality businesses in Brasov County, Romania. The findings point out that the …

The Critical But Overlooked Player Protection Tool: Self Care For Customer Facing Staff, Stacy Shaw, Jay Robinson

International Conference on Gambling & Risk Taking

BACKGROUND

Like many things, the need for self-care for staff came to light because of the pandemic. Every day, Oregon Lottery staff would go out and deal with angry, frightened, confused, frustrated, and sometimes aggressive players and retailers. People struggling with all kinds of stress, acting out and exhibiting behaviors that might normally suggest the need for an RG conversation. We started to hear that the staff was feeling overwhelmed, burned out, powerless, unheard, unappreciated, unable to connect. We were asking them to promote RG during this difficult time - but we had not given them the tools they needed …

Covid-19 In Casinos: Analysis Of Covid-19 Contamination And Spread With Economic Impact Assessment, Anastasia (Stasi) D. Baran, Jason D. Fiege

International Conference on Gambling & Risk Taking

Abstract:

The COVID-19 pandemic caused tremendous disruption for casinos, with the virus causing various lengths of shutdowns, capacity restrictions, and social distancing strategies such as machine removals or section closures. Although most of the world has now eased off these measures, it is important to review lessons learned to understand, and better prepare for similar circumstances in the future. We present Monte Carlo slot floor simulation software customized to simulate players spreading COVID-19 on the slot floor. We simulate the amount of touch surface contamination; the number of potential surface contact exposure events per day, and a proximity exposures statistic …

The Las Vegas Loyalty Battle Is Over. What’S Next?, Oliver Lovat

International Conference on Gambling & Risk Taking

The strategic mission by Las Vegas casino operators to capture customer loyalty over the past decade has been a success. In 2021, 57% of visitors were generally loyal to a particular resort, compared to 32% in 2011. Only 7% of visitors were not a member of any rewards program in 2021, compared to 16% in 2011.

This has consequences for new market entrants who face a greater challenge to capture customers in a more mature, consolodated and strategic business environment.

Moreover, the drivers of loyalty remain different within the various customer segments, with the new generation of visitors responding less …

Payments Data In Gambling Research, Kasra Ghaharian, Mana Azizsoltani

International Conference on Gambling & Risk Taking

A considerable body of gambling-related research has leveraged gamblers' behavioral tracking data to address a broad set of research questions. These data have typically comprised of gamblers' betting-related behaviors including, for example, the frequency and volume of betting. The analysis of gamblers' payment-related behavioral data is far less common, but provides a fruitful avenue gambling-related research.

In this presentation we discuss a selection of potential research opportunities that payments transaction data presents. We supplement this discussion with specific analyses that have been performed by our research group. We also discuss knowledge gaps and areas for future research.

The Locals Casino As A Social Network – Can An Interconnected Community Of Players Detect Differences In Hold?, Jason D. Fiege, Anastasia (Stasi) D. Baran

International Conference on Gambling & Risk Taking

Abstract

It is difficult for individual players to detect differences in theoretical hold between slot machines without playing an unrealistically large number of games. This difficulty occurs because the fractional loss incurred by a player converges only slowly to the theoretical hold in the presence of volatility designed into slot pay tables. Nevertheless, many operators believe that players can detect changes in hold or differences compared to competition, especially in a locals casino market, and therefore resist increasing holds. Instead of investigating whether individual players can detect differences in hold, we ask whether a population of casino regulars who share …

Analysis Of The Changing Behaviours Of Chinese Genz Towards Casino Tourism: Implications To The Asian Markets, Linqian Huang

International Conference on Gambling & Risk Taking

Abstract

While the Chinese GenX spend largely in gambling activities during their visits to the destinations which are famous for their casino tourism industry, the GenY have shown less enthusiasm to be the high rollers. Regarding the Chinese GenZ, their spending behaviours in casino tourism will continue to exhibit changes and differences comparing to the GenX and GenY, especially for the non-gaming expenditure. Considering the potential purchasing power of GenZ, it is important for integrated resorts operators to understand the changing consumption behaviour of this new generation. For this, online questionnaire survey and analysis of narratives are employed to explore …

The House Doesn't Always Win, Jennifer Owen

International Conference on Gambling & Risk Taking

In June 2015, fourteen South Korean casino executives were arrested on charges of soliciting Chinese players to gamble in their casinos. This single event foreshadowed a seismic change in the Australian casino market that few would have anticipated. The events which unfolded led to the two largest casino operators in Australia being found unsuitable to operate their casinos, and unable to hold their licenses. Collectively, these two casino groups reported revenues of $5.0bn in 2019, accounting for 92% of the total Australian casino market.

Both are now operating under various forms of special supervision until it can be demonstrated that …

Building Valuable Connections In The Hospitality And Tourism Industry, Brooke Pulliam

Undergraduate Research Conference

This project's purpose was to organize the first hospitality industry networking event by the students in the Hospitality Administration program. This networking event established the relationship between industry partners and hospitality students. In addition, paving the way for internship and job opportunities. CHALL

Cajun Vs. Creole, Joshua Mason, Brooke Pulliam

Undergraduate Research Conference

No abstract provided.

Increasing Inpatient Volume And Efficiency Through Decreasing Readmission Rates At Fox Chase Cancer Center, Courtney Pokallus, Islande Victorin

Capstone Showcase

This paper outlines the semester long strategic plan created by Islande Victorin and Courtney Pokallus for Fox Chase Cancer Center. This strategic plan includes a background of the organization, SWOT analysis on the organization, identification of potential problems and a gap analysis, a strategic summary, and all outlines and plans for the strategic plan.