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Gamesense Interactions: Improving Guest Experience With Responsible Gaming, Richard Taylor
Gamesense Interactions: Improving Guest Experience With Responsible Gaming, Richard Taylor
International Conference on Gambling & Risk Taking
How do conversations about responsible gambling impact the employee and guest experience?
With the implementation of GameSense and its strong ties to our loyalty marketing program, M life Rewards, MGM Resorts endeavors to answer that very question. Through focus groups research, interaction surveys, and on the ground conversations with casino employees, we are learning a lot about our innovative approach to responsible gambling.
During this lightning talk, Director of Responsible Gaming, Richard Taylor, will provide a typical GameSense interaction, and a very brief summary about GameSense and why it's critically important to make RG a focal point of guest experience.