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Hospitality Administration and Management
Hospitality, radio frequency identification (RFID), technology adoption
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Organizational-Level Rfid Technology Adoption In The Hospitality Industry, Ahmet Ozturk, Radesh Palakurthi, Murat Hancer
Organizational-Level Rfid Technology Adoption In The Hospitality Industry, Ahmet Ozturk, Radesh Palakurthi, Murat Hancer
Rosen Faculty Scholarship and Creative Works
The purpose of this study was to explore the influence of technological, organizational, and environmental factors on the hospitality operators' adoption of radio frequency identification (RFID) technology. Based on a sample of 125 technology decision makers at major hospitality corporations in the US, the results of the study indicated that except stakeholder pressure, all of the technological, organizational, and environmental factors had significant impact on hospitality operators' intention to adopt RFID technology. By identifying the factors affecting hospitality operators' RFID technology adoption decisions, technology vendors could design appropriate marketing strategies to reach potential adopters and they could educate these adopters …