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A Big Data Exploration Of The Informational And Normative Influences On The Helpfulness Of Online Restaurant Reviews, Stephanie Meek, Violetta Wilk, Claire Lambert
A Big Data Exploration Of The Informational And Normative Influences On The Helpfulness Of Online Restaurant Reviews, Stephanie Meek, Violetta Wilk, Claire Lambert
Research outputs 2014 to 2021
© 2020 Edith Cowan University With the proliferation of user generated online reviews, uncovering helpful restaurant reviews is increasingly challenging for potential consumers. Heuristics (such as “Likes”) not only facilitate this process but also enhance the social impact of a review on an Online Opinion Platform. Based on Dual Process Theory and Social Impact Theory, this study explores which contextual and descriptive attributes of restaurant reviews influence the reviewee to accept a review as helpful and thus, “Like” the review. Utilising both qualitative and quantitative methodologies, a big data sample of 58,468 restaurant reviews on Zomato were analysed. Results revealed …