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Full-Text Articles in Business
New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
Master of Arts in Media and Communication Plan II Graduate Projects
The field of higher education is becoming more and more competitive and postsecondary institutions are aggressively searching for the best communication and recruitment strategies to recruit and attain high school seniors. As technology advances, the methods utilized to communicate and engage with prospective students during their college decision-making process must be transformed. The purpose of this Master’s project is to examine higher education marketing and recruitment literature to recommend the best communication and recruitment strategies in which postsecondary institutions should invest. Evidence-based research is utilized to examine how and why high school seniors learn about and engage with institutions, as …
A Challenge To Inclusive Excellence: What We Can Learn From A Jesuit Catholic University, Terri Lewis-King
A Challenge To Inclusive Excellence: What We Can Learn From A Jesuit Catholic University, Terri Lewis-King
Master's Projects and Capstones
This paper draws attention to the ethics of the organization (institutional structure) to fulfill its mission by examining what does it mean that a Jesuit higher education institution strives for "inclusive excellence". From a staff member lens, what does the campus climate tell us about how that impact is felt. The result of this project are tools for professionals to use in their assessment and development of organizational support for staff.
Beyond Greening: The Challenges To Adopting Sustainability In Higher Education., Catherine Hooey, Alicia Mason, James Triplett
Beyond Greening: The Challenges To Adopting Sustainability In Higher Education., Catherine Hooey, Alicia Mason, James Triplett
Faculty Submissions
It is common for colleges and universities to include sustainability in their mission statements and strategic plans. On many campuses, however, sustainability is associated with green practices only, rather than the comprehensive integration of social equity, economic, and environmental principles on which the concept was founded. Here, Hooey et al examine the obstacles to the comprehensive adoption of sustainability in institutions of higher education, in general, and to suggest a conceptual framework of a sustainability culture as one most appropriate for the more effective incorporation of comprehensive practices.
Accounting For Ethics: Emphasis On Ethics Education In Us Collegiate Business Curricula, Sarah Stokowski
Accounting For Ethics: Emphasis On Ethics Education In Us Collegiate Business Curricula, Sarah Stokowski
Honors Projects in Accounting
The accounting field holds a background in ethical understanding to be of great importance. The purpose of this project was to investigate the extent to which ethics education is emphasized and implemented within the business, and specifically accounting, curricula of US collegiate level institutions. Course curricula from a sample of 445 AACSB (Association to Advance Collegiate Schools of Business) accredited business programs in the US were examined for their emphasis on ethics education. This emphasis was quantified through a novel measurement, the Ethics Education Index, which is an originally constructed weighted measure of the number of stand-alone courses dealing with …
Communicating You Are Worth It In A Noisy Marketplace, Paul Redfern, Keri Rursch, Jamie Yates
Communicating You Are Worth It In A Noisy Marketplace, Paul Redfern, Keri Rursch, Jamie Yates
Communications & Marketing
This paper provides guidance and specific examples of common elements needed for communicating the value proposition of liberal arts colleges to prospective students and families. In an environment where the worth of a college degree is questioned daily by the public and the mainstream media, this paper demonstrates how strategies that are distinctive, rooted in research and complementary to the institutional brand are imperative for communicating the worth of an institution. The paper suggests tactics to develop the key partnerships needed and provides metrics for how leaders can assess their value proposition initiatives.
Rethinking And Re-Evaluating The Purpose Of The Business School, Howard Thomas
Rethinking And Re-Evaluating The Purpose Of The Business School, Howard Thomas
Research Collection Lee Kong Chian School Of Business
Without doubt, business schools have been one of the success stories of higher education over the past 50 years. Even so, over the past decade management education has come under attack over both its legitimacy as a serious academic discipline, and its failure to professionalise management. Perhaps now is an opportune time, therefore, for management educators to reflect on the value and purpose of business education and address the real issue of how to innovate to improve student learning about both the theory and practice of management.