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Full-Text Articles in Business

Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee May 2021

Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee

Management Undergraduate Honors Theses

The purpose of this thesis is to provide actionable insight to the Walton MBA Programs Office for a cohesive social media strategy that is inclusive of all audiences. This research hopes to help the Walton MBA program better understand potential and current students based on their social media behavior and learn how social media use has changed due to the global COVID-19 pandemic. This report will analyze the results of a survey crafted to better understand the social media preferences of individuals seeking graduate business degrees. From these, a social media marketing strategy can be created to tailor content to …


Factors That Influence Entrepreneurship And Digital Talent In The Rural Heartland: Missouri, Kansas, Oklahoma, And Arkansas, Chett Daniel Jan 2021

Factors That Influence Entrepreneurship And Digital Talent In The Rural Heartland: Missouri, Kansas, Oklahoma, And Arkansas, Chett Daniel

Murray State Theses and Dissertations

The current state of many rural communities demands new, more relevant economic development strategies. Traditional models of rural economic development often rely on farming, natural resource extraction, and industrial type jobs that rely on lower cost labor usually focused on manufacturing of product or food. Farm jobs declined decades ago. Offshoring, and more recently automation is rapidly reducing the number of jobs available in rural areas. Jobs and economic vitality are critical to sustaining or growing communities. While traditional methods of industry attraction are still viable strategies to spur economic activity, rural areas must develop concurrent economic strategies driven by …