Business Commons^™

Union Pacific Railroad Company Strategic Audit, Alison Steger

Honors Theses

Union Pacific Railroad Company (Union Pacific, UP, UPRR) is a freight railroad based in Omaha, Nebraska, servicing 23 states in America, with additional ports and country interchanges. The 160-year history of this railroad began with Abraham Lincoln and continues into 2023, with the recent announcement of CEO Lance Fritz’s departure. A PESTEL analysis provides an in-depth look at UP's external operating environment, and Porter’s Five Forces industry analysis assesses the industry's competitive environment. Analyses of Union Pacific's competitive advantages, essential resources, and projected roadblocks are followed by strategic recommendations for UP to remain a Class I freight railroad industry leader.

Society Dilemma Of Computer Technology Management In Today's World, Iwasan D. Kejawa Ed.D

School of Computing: Faculty Publications

Abstract - Is it true that some of the inhabitants of the world’s today are still hesitant in using computers? Research has shown that today many people are still against the use of computers. Computer technology management can be said to be obliterated by security problems. Research shows that some people in society feel reluctant or afraid to use computers because of errors and exposure of their privacy and their sophistication, which sometimes are caused by computer hackers and malfunction of the computers. The dilemma of not utilizing computer technology at all or, to its utmost, by certain people in …

Trader Joe's Case Study, Madisson Magee

Honors Theses

My senior project is focused around analyzing Trader Joe’s business model and writing a case study focusing on the management strategies of the company. I wanted to know what made them so successful and recognizable as brand in the grocery store industry. My case study is based off of a Harvard Business School published case. Not only did I want to understand their success, but also what factors impact them and what issues they face in maintaining a successful business model. To do this, I analyzed many aspects of their company, where they stand against competitors and internal and external …

The Complexity Of Business Schools, Kai Peters, Howard Thomas

Research Collection Lee Kong Chian School Of Business

Kai Peters and Howard Thomas wonder how long business schools can survive the growing complexity of their industry.

The Impact Of Campus Facilities On The Recruitment Of Students In Higher Education, Lucinnda Sue Mcdonald

Dissertations

The statement often has been made over the years that university recruitment efforts are strongly impacted by campus facilities. The subject has been a topic of research over the past several decades. This study indicates that as generations change and times change, the significance of various aspects of the university to the prospective student change as well.

This research effort is a mixed-methods study to provide insight on the facilities current students deem most important when determining which college or university they will attend. The research for this study was conducted through an online survey asking students to:

• Choose …

Bridging The Mutual Knowledge Gap: Coordination And The Commercialization Of University Science, Reddi Kotha, Gerard George, Kannan Srikanth

Research Collection Lee Kong Chian School Of Business

We examine why commercialization of interdisciplinary research, especially from distant scientific domains, is different from commercialization of inventions from specialized or proximate domains. We argue that anticipated coordination costs arising from the need to transfer technology to licensee firms and from the need for an inventor team's members to work together to further develop a technology significantly impact commercialization outcomes. We use a sample of 3,776 university invention disclosures to test whether variation in the types of experience of the scientists on a team influences the likelihood that an invention will be licensed. We proffer evidence to support our hypotheses …