Business Commons^™

Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton

Doctoral Dissertations

With decreasing state funds, a sluggish economy, and increased competition, universities are finding new ways to recruit prospective students to their institutions (Campbell, 2013; Sandlin & Pena, 2014). One way to create relationships and recruit prospective students to a university is through the use of social media platforms (Han, 2014; Joly, 2016). The purpose of this study, using the theoretical framework of Perna's (2006) Conceptual College Choice model, was to understand how social media impacted student college choice process by analyzing how universities used social media sites to market their universities to prospective students using the qualitative method of content …

How Women’S College Student Involvement Contributes To Their Career Aspirations And Navigation For Success In Technology Startup Organizations, Heather Doshay

Doctoral Dissertations

The purpose of the study was to explore the relationship between women’s (co)curricular student involvement in college and their career outcomes in technology startups. This study focused on the ways in which past student involvement shaped women’s future career aspirations and helped them navigate their present career situations to achieve success. The study extended Astin’s Student Involvement Theory by considering how student involvement impacted career outcomes.

The qualitative methodology incorporated nine semi-structured interviews with recent college graduates turned professional women in startups working in the San Francisco Bay Area. The interviews were transcribed and coded for themes and analyzed using …

"Preventive Leadership Program" At The Salesian University: An Exploratory Case Study, Alejandro Rodriguez

Doctoral Dissertations

Leadership is a key factor in the quality of personal life, organizational culture, and social projection of each member in any organization. Bringing out the best of each person involved in any decision is a must for a Preventive Leader. This kind of leadership opens the possibility to develop, adapt, change and modify the theoretical construct of the definition of a leader from the Preventive horizon, the practical implications of Preventive Leadership development, and the learning and practice of Preventive leadership in a contextualized environment, creating interactions and interdependencies in a net-like pattern of relationships situated in one specific context: …