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After Ten Years: Tracing The 1997 Vatican Statements Regarding Ethics In Advertising In Today's Advertising Textbooks, Anca C. Micu
After Ten Years: Tracing The 1997 Vatican Statements Regarding Ethics In Advertising In Today's Advertising Textbooks, Anca C. Micu
Presidential Seminar on the Catholic Intellectual Tradition
One responsibility of all educators, especially those in marketing and advertising, is to provide students with a proper perspective regarding professional ethics. In other words, it is to guide future managers in developing an ethical conscience as they perfect their decision-making competence. Today, the 1997 Pontifical Council’s statements on ethics in advertising are the top result of a Google search for “ethics and advertising.” The amount of scriptural reference contained in the statements is considerably less than that found in most Papal social encyclicals (i.e., social writings of the Catholic Church). This approach made the document more accessible to thoughtful …
“The Management Of Creativity”, Managing The Creative Mind: A Business Elective, Peter A. Maresco, John Gerlach
“The Management Of Creativity”, Managing The Creative Mind: A Business Elective, Peter A. Maresco, John Gerlach
WCBT Faculty Publications
The immediate problem facing the authors was replacing someone with the background and stature of Joseph Abboud with an individual or, as it eventually worked out, four individuals with differing creative backgrounds and levels of success that would be of benefit to the students (in the spring 2006 semester the course was offered to undergraduate business students) enrolled in the course. Replacing Abboud proved to be not as difficult as the authors originally imagined. Within a period of three weeks, four individuals with diverse backgrounds in film, music, sports entertainment, and entrepreneurship were identified and agreed to take part in …