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Full-Text Articles in Business
Role Of Marketing And Construction In Economic Development: Lessons For Emerging Economies, Low Sui Pheng, Dang Thuy Huong Giang
Role Of Marketing And Construction In Economic Development: Lessons For Emerging Economies, Low Sui Pheng, Dang Thuy Huong Giang
Business Review
This paper reviews the relationship between marketing, with focus on international marketing, and economic development based on existing theoretical and empirical studies. There have been different stances on the relationship. It is, however, argued that engagement in effective marketing in general and international marketing in particular is much needed for the economic development process in most developing countries. Primary theoretical insights for government policies that support the integration of developing countries into the international market are also discussed in this paper. The paper concludes with an observation that infrastructure support provided by the construction industry is essential for trade to …
Organisational Factors Determining Export Performance And Electronic Commerce Adoption: An Empirical Investigation, Breda Kenny, Mairéad Clohessy
Organisational Factors Determining Export Performance And Electronic Commerce Adoption: An Empirical Investigation, Breda Kenny, Mairéad Clohessy
Irish Business Journal
Ireland’s economic performance over the past two decades was largely driven by the exporting sector of the economy. Vigorous export growth largely reflected the success of the economy in securing inward foreign direct investments flows, mainly from the United States (Central Bank and Financial Services Authority of Ireland, 2009). Given that Ireland has a population of just over 4.23 million (CSO, 2006) it is imperative that Irish organisations expand into foreign markets to gain a larger market base. It is against this background of international trade that this paper is set. This is a study of export performance and electronic …