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Keynote: The Role Of Marketing In Economic Development And Business: Trends And Challenges For Pakistan, Mushtaq Luqmani
Keynote: The Role Of Marketing In Economic Development And Business: Trends And Challenges For Pakistan, Mushtaq Luqmani
International Conference on Marketing
This paper examines the role of marketing in economic development and business for developing countries and the marketing challenges for Pakistan within the context of some key emerging global trends.