Business Commons^™

An Examination Of Destination And Business Place Identity Along The Wild Atlantic Way (Ireland) Tourism Route, Ziene Mottiar, Theresa Ryan

Conference papers

An examination of the layers of business place identities resulting from the creation of a road tourism route: an exploration of the Wild Atlantic Way

Proposal and originality (500 characters)

This paper is focussed on the Wild Atlantic Way (WAW) in Ireland and explores the concept of entrepreneurial place identity in terms of tourism routes. Place identity has been shown to be important for tourism entrepreneurs as it affects their self- efficacy (Haller, Assaker and Lee, 2013) and their strategies (Mottiar, 2016). This paper seeks to explore how tourism businesses have altered their identity as a result of the WAW. …

Developing A Visitor Profile: The Hill Of Tara For Hill Of Tara Conservation Management Plan, Catherine Gorman, Kevin Fogarty, Emylii Santana Souza, Gabriela Stasiulyte

Reports / Surveys

A Conservation Management Plan for the State-owned lands at the Hill of Tara was commissioned by the Minister for Culture, Heritage and the Gaeltacht in January 2018. As an element of this at the request of the Heritage Council and the Discovery Programme, a visitor profile was undertaken by staff and students of the School of Hospitality Management and Tourism, Dublin Institute of Technology (DIT). According to the Office of Public Works (OPW), over 200,000 people visit Tara archaeological site each year, and the site is being actively promoted as part of the Ireland’s Ancient East brand by Fáilte Ireland. …

The Arts And Changing Rural Places, Bernadette Quinn Dr

Blog Posts

This blog post reflects on how recent changes to rural Ireland is influencing the arts. It recognises that rural places are very vibrant and dynamic, and that this offers many opportunities and challenges from an arts perspective. The blog also reflects on a panel discussion that the FADE project team hosted on ‘The arts and changing rural places’ at the Arts Council & Local Government’s biennial Places Matter conference in March 2022.

The research activities conducted for this publication were funded by the Irish Research Council.

Festivals And The City: The Contested Geographies Of Urban Events, Andrew Smith, Guy Osborn, Bernadette Quinn

Books / Book chapters

This book explores how festivals and events affect urban places and public spaces, with a particular focus on their role in fostering inclusion. The ‘festivalisation’ of culture, politics and space in cities is often regarded as problematic, but this book examines the positive and negative ways that festivals affect cities by examining festive spaces as contested spaces. The book focuses on Western European cities, a particularly interesting context given the social and cultural pressures associated with high levels of in-migration and concerns over the commercialisation and privatisation of public spaces.

The key themes of this book are the quest for …

Governance In A Globalised World, Richard Woodward

Books/Book Chapters

Discussions surrounding the sources of power and authority that govern the social world have taken place since ancient times. Finally, in the latter half of the twentieth century, it appeared that this debate had been decisively resolved in favour of the view that governance was the preserve of governments. This was a consequence of the ascendance in the social sciences of methodologies that presupposed human activities to correspond to the territorial boundaries of sovereign states. The privileging of sovereign territoriality did not reflect a poverty of scholarly thinking but was a by-product of their social world. (Taylor, 1996). By the …

Understanding How Social Entrepreneurs Fit Into The Tourism Discourse, Ziene Mottiar, Karla Boluk

Books / Book chapters

This chapter discusses how social entrepreneurs fit into the existing tourism discourse. It examines four areas of literature in particular, tourism entrepreneurs, sustainability, destination development and intrapreneurship, and analyzes how introducing the concept of social entrepreneurs into these discussions is useful, and contributes to our understanding. Furthermore the paper illustrates that as social entrepreneurs are relevant to a broad range of issues in the tourism literature this should prevent the development of research silos where social entrepreneurship scholars seek out their own vein of research. The nexus of common ground and interests, as displayed in this chapter, should enhance the …

The Importance Of Local Area As A Motivation For Cooperation Among Rural Tourism Entrepreneurs, Ziene Mottiar

Articles

This paper explores the issue of entrepreneurial motivations among rural tourism entrepreneurs in choosing to engage in cooperation. It analyzes literature which deals with the role of entrepreneurs and the development of rural destinations and highlights the fact that the role of entrepreneurs has been understated. Using mixed research methods and studying two rural areas in Ireland it addresses research questions such as why do rural tourism entrepreneurs engage in cooperation? How did this cooperation emerge? And how do they choose who to co-operate with?

The key finding is that while these entrepreneurs are motivated to co-operate as they think …

Building Social Capital Through Events: Some Insights From The Gathering, Ziene Mottiar, Bernadette Quinn, Theresa Ryan

Conference papers

No abstract provided.

Social Entrepreneurs As Drivers Of Destinations, Ziene Mottiar

Conference papers

No abstract provided.

Geo-Politics, The ‘War On Terror’ And The Competitiveness Of The City Of London, Richard Woodward

Books/Book Chapters

No abstract provided.

Landscape And Geotourism: Market Typologies And Visitor Needs, Catherine Elizabeth Gorman

Conference papers

Purpose: The purpose of this paper is to explore Geotourism (landscape tourism) in the context of the Irish tourism experience, to develop visitor typologies and propose an approach that will ensure greater sustainability by addressing market value and requirements through the use of marketing techniques and tools.

Methodology/Approach: An evaluation of existing geotourism resources and information was undertaken. A gap was identified in terms of marketing the Geotourism product. This gap is identified as a break the delivery of the experience to the most suitable customer and is addressed by identifying specific typologies, their requirements and making suggestions …

Webs Of Power: Multiple Ownership In Tourism Destinations, Ziene Mottiar, Hazel Tucker

Articles

It has been widely noted in the tourism small business literature that collaboration between groups of businesses operating within clusters contributes both to business development and the success of destinations and regions. This paper aims to contribute to the research on tourism destination networks by focusing on multiple ownership, or portfolio entrepreneurship, when more than one small or micro business within a specific destination are owned by the same entrepreneur. Courtown, in Ireland and Göreme in Turkey are presented as two case studies in which the existence of multiple owners was identified. The implications of multiple ownership on tourism operation …

The Role Of Smes In Tourism Development: An Industrial District Approach Applied To Killarney, Ireland, Ziene Mottiar, Theresa Ryan

Books / Book chapters

No abstract provided.

The Use Of Relationship Marketing In Developing Network And Co-Operative Links Within Tourism Product Marketing Groups (Pmg’S, Catherine Gorman

Books / Book chapters

Co-operative marketing groups are common in tourism, particularly in the case of destination marketing. Destination tourism marketing groups offer a diverse range of tourism products and experiences which complement each other and are delineated by a specific geographical parameter. Tourism product marketing groups offer similar tourism products or services and through a co-operative approach focus on an identified target markets. Co-operative marketing can make greater impact in terms of market presence and can be more cost effective. Members need to see the value in their membership in order to remain involved. Many tourism product providers are SMTE’s (Small and Medium …

Futures Thinking To Achieve Sustainable Development At Local Level In Ireland, Lorcan Sirr, Ruth Kelly, John Ratcliffe

Reports

We are living in times of unprecedented global change and upheaval and over the next ten to 20 years governments, organisations and individuals will face increasing difficulties in an environment of growing complexity, heightened uncertainty and a quickening pace of change. The concept of sustainable development implies the reconciliation of long-term socio-economic development, environmental protection and quality of life; essentially it is concerned with the future. Unfortunately, the potential for linking “futures thinking” to debates about sustainable development at local and regional government levels is relatively undeveloped, particularly in Ireland. Responding to this challenge, The Futures Academy at Technological University …

The Sustainability Of Sustainable Consumption, Paddy Dolan

Articles

This article examines the limitations of the concept of sustainable consumption in terms of the inadequate attention given to the social, cultural and historical contextualization of consumption. I argue that Macromarketing should adopt modes of inquiry that more fully engage with this contextualization. The implicit assumptions of ‘sustainable consumption’ center on the rational individual and his or her needs and wants, and neglect the significance of consumption practices as embodying the relations between individuals. Acts of consumption are not in opposition to, and prior to, macro structures and processes, they are macro processes at work. Consumer practices are cultural and …

Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman

Conference papers

The marketing of Ireland as a garden destination has been evolving over the past six years. The complexity of Ireland’s history and modern circumstances have led to the demise of Irish gardens over the past three centuries. An initiative entitled The Great Gardens of Ireland Restoration Programme has been operated under the Operational Programme for Tourism 1994-99 which has been funded by the European Union. The outcome of the scheme has been twofold; the funding has rescued a significant part of Irish heritage and history; it has provided many new comprehensive tourist attractions to both the domestic and overseas market. …