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- Destination place identity (1)
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Articles 1 - 5 of 5
Full-Text Articles in Business
An Examination Of Destination And Business Place Identity Along The Wild Atlantic Way (Ireland) Tourism Route, Ziene Mottiar, Theresa Ryan
An Examination Of Destination And Business Place Identity Along The Wild Atlantic Way (Ireland) Tourism Route, Ziene Mottiar, Theresa Ryan
Conference papers
An examination of the layers of business place identities resulting from the creation of a road tourism route: an exploration of the Wild Atlantic Way
Proposal and originality (500 characters)
This paper is focussed on the Wild Atlantic Way (WAW) in Ireland and explores the concept of entrepreneurial place identity in terms of tourism routes. Place identity has been shown to be important for tourism entrepreneurs as it affects their self- efficacy (Haller, Assaker and Lee, 2013) and their strategies (Mottiar, 2016). This paper seeks to explore how tourism businesses have altered their identity as a result of the WAW. …
Building Social Capital Through Events: Some Insights From The Gathering, Ziene Mottiar, Bernadette Quinn, Theresa Ryan
Building Social Capital Through Events: Some Insights From The Gathering, Ziene Mottiar, Bernadette Quinn, Theresa Ryan
Conference papers
No abstract provided.
Social Entrepreneurs As Drivers Of Destinations, Ziene Mottiar
Social Entrepreneurs As Drivers Of Destinations, Ziene Mottiar
Conference papers
No abstract provided.
Landscape And Geotourism: Market Typologies And Visitor Needs, Catherine Elizabeth Gorman
Landscape And Geotourism: Market Typologies And Visitor Needs, Catherine Elizabeth Gorman
Conference papers
Purpose: The purpose of this paper is to explore Geotourism (landscape tourism) in the context of the Irish tourism experience, to develop visitor typologies and propose an approach that will ensure greater sustainability by addressing market value and requirements through the use of marketing techniques and tools.
Methodology/Approach: An evaluation of existing geotourism resources and information was undertaken. A gap was identified in terms of marketing the Geotourism product. This gap is identified as a break the delivery of the experience to the most suitable customer and is addressed by identifying specific typologies, their requirements and making suggestions …
Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman
Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman
Conference papers
The marketing of Ireland as a garden destination has been evolving over the past six years. The complexity of Ireland’s history and modern circumstances have led to the demise of Irish gardens over the past three centuries. An initiative entitled The Great Gardens of Ireland Restoration Programme has been operated under the Operational Programme for Tourism 1994-99 which has been funded by the European Union. The outcome of the scheme has been twofold; the funding has rescued a significant part of Irish heritage and history; it has provided many new comprehensive tourist attractions to both the domestic and overseas market. …