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Articles 1 - 8 of 8
Full-Text Articles in Business
The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill
The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill
Journalism
This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Dr. Anke Arnaud
This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Dr. Tamilla Curtis
This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.
Examining African American And Caucasian Female Proteges' Perspectives About The Relationship Of Their Mentors' Performance Of Mentoring Functions And Race, Lisa D. Summerour
Examining African American And Caucasian Female Proteges' Perspectives About The Relationship Of Their Mentors' Performance Of Mentoring Functions And Race, Lisa D. Summerour
Ed.D. Dissertations
This researcher examined the perspectives of African American and Caucasian female protégés regarding the five career development mentoring functions of sponsoring, coaching, protecting, challenging, and exposing; and the six psychosocial mentoring functions of role modeling, acceptance, counseling, friendship, socializing, and parenting to examine African American and Caucasian female protégés’ perspectives on their mentors’ mentoring behaviors. The researcher also examined the perspectives of African American and Caucasian female protégés regarding the importance of race in their mentoring dyads. The results indicated that no statistically significant differences existed between the African American and Caucasian female protégés within the five career development mentoring …
History Curriculum Needs More Coverage Of Black Inventors, Anthony Major
History Curriculum Needs More Coverage Of Black Inventors, Anthony Major
UCF Forum
There is a reason we study Russian and European history as an integral part of our history curriculum. History is required from pre-K to college because it is a vital part of knowing how you and your country came to be.
Chaos, Reports, And Quests: Narrative Agency And Co-Workers In Stories Of Workplace Bullying, Stacy Tye-Williams, Kathleen J. Krone
Chaos, Reports, And Quests: Narrative Agency And Co-Workers In Stories Of Workplace Bullying, Stacy Tye-Williams, Kathleen J. Krone
Department of Communication Studies: Faculty Publications
This study examined narratives that targets of workplace bullying told about their difficult work experiences along with how co-workers were framed in these narratives. Three different narrative types emerged from their accounts: chaos, report, and quest narratives. Co-worker responses of support or lack thereof were related to the construction of various narrative forms and the level of narrative agency evident in target accounts. The study has important implications for the difference co-workers can make in a target’s ability to withstand bullying and narrate his or her experience.
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Publications
This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.
Advertising Professionals' Perceptions Of The Impact Of Gender Portrayals On Men And Women: A Question Of Ethics?, Linda Zayer, Catherine Coleman
Advertising Professionals' Perceptions Of The Impact Of Gender Portrayals On Men And Women: A Question Of Ethics?, Linda Zayer, Catherine Coleman
Linda Tuncay Zayer
This research investigates advertising professionals’ perceptions of how gender portrayals impact men and women and how these perceptions influence their strategic and creative choices. Two rounds of qualitative data were collected to examine these issues. Findings reveal professionals’ perceptions about women's vulnerability and men's immunity to the negative consequences of advertising, as well as the societal discourses and institutional dynamics that drive their business decisions. The authors detail four themes with regard to professionals’ conceptualizations of the influence of gender portrayals on consumers and the ethical considerations surrounding such images. Theoretical and managerial implications and consumer welfare ramifications are offered.