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- Behaviorial sciences (1)
- Casino marketing (1)
- Casinos (1)
- Casinos – Employees; Customer service (1)
- Casinos – Marketing; Gambling – Law and legislation; Gambling on Indian reservations; Off-reservation casinos (1)
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- Cherokee Indians; Gambling industry; Job growth; Off-reservation casinos; Oklahoma (1)
- Cherokee art; Cherokee Indians; Gambling on Indian reservations; Heritage tourism; Marketing (1)
- College student gambling (1)
- Correspondence analysis (1)
- Customer services – Technological innovations (1)
- Gambling (1)
- Gaming behavior (1)
- Gaming education (1)
- Hotels – Customer services (1)
- Mandalay Bay Resort and Casino (1)
- Resorts – Customer services (1)
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Articles 1 - 8 of 8
Full-Text Articles in Business
An Observational Tool For Measuring The Dealer's Emotional Labor In A Casino, Alfred Sukwon Jang
An Observational Tool For Measuring The Dealer's Emotional Labor In A Casino, Alfred Sukwon Jang
UNLV Theses, Dissertations, Professional Papers, and Capstones
The hotel industry has been interested in friendliness as a means of improving the relationships with customers. Upon how to operationally measure the employee’s friendliness, emerging studies have mentioned emotional labor at work. This study developed an observational tool for measuring the dealer's emotional labor in a casino by observing the smiling, eye contact, collecting in a gentle manner, greeting, thanking, and apologizing.
Managing Change: The Challenges Faced At Cne, Brandon Hill
Managing Change: The Challenges Faced At Cne, Brandon Hill
UNLV Theses, Dissertations, Professional Papers, and Capstones
Cherokee Casino Resort (CCR) is relatively new in the gaming industry compared to other casino resort locations such as the resorts in Las Vegas. From its inception less than ten years ago, when legalized gambling was passed in the state of Oklahoma, Cherokee Casino has gone from two bingo halls to seven casinos and a horse track. Included with the seven casinos are truck stops, outposts, motels, and hotels located throughout the state. It has grown from approximately 50 employees to over 3,000 companywide. Along with the rapid growth of casinos and employees, Cherokee Nation Enterprises (CNE) has been able …
Building An Effective Marketing Model For Native American Casinos, Jeffery M. Pletcher
Building An Effective Marketing Model For Native American Casinos, Jeffery M. Pletcher
UNLV Theses, Dissertations, Professional Papers, and Capstones
In 1987 the U.S. Supreme Court recognized that, as sovereign political entities, federally recognized Native American tribal entities could operate gaming facilities free of state regulation. Soon after, Congress introduced the 1988 Indian Gaming Regulatory Act (IGRA), which maps out the conditions under which Native American tribal entities are permitted to operate casinos and bingo parlors (Kilby, Fox, & Lucas, 2005). These terms and conditions for Native American casinos under IGRA regulation are Class II gaming methods. Class II gaming is defined as the game of chance commonly known as bingo (regardless of electronic, computer, or other technological aid) (Kilby …
A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola
A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper is to develop a case that analyzes the implementation of a guest service response system at a full service hotel resort. The term implementation will refer to the following: the start to completion process and steps utilized to install a new method into hotel operations. The definition of system, for the purposes of this report is a technological solution that utilizes limited manual processes and relies upon computers, mobile devices and computer programming. For the purposes of this report the term full service hotel resort will refer to a casino resort and hotel that …
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is a case study of the Cherokee Nation Cultural Tourism initiative: planning began in 2005 and development began in 2008. This initiative resulted from the perceived need to create local employment, provide incentives to continue the culture and language of the Cherokee people, develop social and political good will in and outside of the Cherokee Nation area, enhance the brand of Cherokee Nation gaming and develop long term capacity in entertainment marketing. The opportunities identified included stimulating and reaching higher end Cherokee art and crafts market, encouraging development of more culturally authentic and fine Cherokee arts and craft, offering …
College Student Gambling: Examining The Effects Of Gaming Education Within A College Curriculum, Maryann Conrad
College Student Gambling: Examining The Effects Of Gaming Education Within A College Curriculum, Maryann Conrad
Masters Theses 1911 - February 2014
The research in this study examined the nature of college student gambling (N=201) and whether general gaming education can influence meaningful changes in college students’ gambling attitudes, behaviors, and perceptions. A group of college students from the University of Massachusetts Amherst, Casino Management class, received general gaming education while two comparison groups, one from the same university and one from Worcester State College, Massachusetts, did not. Assessment of the participants’ attitudes toward gambling, gambling fallacy perceptions, ability to calculate gambling odds, and gambling behaviors were examined before and after exposure to gaming education. Seventy five percent of the students surveyed …
The Relationship Of Demographics To Gaming Preferences And Behavior, Michelle Millar, Seyhmus Baloglu
The Relationship Of Demographics To Gaming Preferences And Behavior, Michelle Millar, Seyhmus Baloglu
Hospitality Management
The purpose of this exploratory study was to identify any association between the type of game landbased casino visitors played and various demographic and behavior characteristics. Multiple Correspondence Analysis (MCA) was used to identify the association between type of casino game played and respondent characteristics and behaviors. The study revealed that different types of visitors to land-based casinos may be drawn to different types of casino games. Preferences were separated by gender, age, previous visits to gambling destinations, whether the respondents gambled on the Internet, and what type of Internet game they played. The identified associations have the potential to …
An Empirical Inventigation Of Gaming Destination Images: Implications For Branding, Michelle Millar
An Empirical Inventigation Of Gaming Destination Images: Implications For Branding, Michelle Millar
Hospitality Management
No abstract provided.