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Finance and Financial Management

1999

Retail

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Full-Text Articles in Business

Using Customer Profitability Information To Drive The Bottom Line, Mark E. Pickering Feb 1999

Using Customer Profitability Information To Drive The Bottom Line, Mark E. Pickering

Mark E Pickering

This article utilises a case study of a textile manufacturer and distributor to demonstrate the use of customer profitability analysis to improve company profitability.

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