Business Commons^™

Nonprofit Strategies For Alternative Revenue Generation And Sustainability, Aretha Lepearl Day

Walden Dissertations and Doctoral Studies

AbstractIn the post-2008 Great Recession era of a highly volatile global business environment of increased competitiveness, diminishing predictable revenues, and depleting philanthropy, many nonprofit leaders struggle to sustain their organizations. Volatility is important to nonprofit leaders because such fluctuations create unpredictability, which threatens their organizations' financial stability for short-term survivability and long-term sustainability. Grounded in Elkington's triple bottom line conceptual framework, the purpose of this qualitative single case study was to explore nonprofit leaders' strategies for short-term survivability and long-term sustainability. The participants comprised 3 senior leaders in a nonprofit located in the mid-Atlantic region of the United States who …