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Finance and Financial Management

Rowan University

Markets

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From Bit Valley To Bitcoin: The Nasdaq Odyssey, Mark Lennon, Daniel Folkinshteyn Jan 2017

From Bit Valley To Bitcoin: The Nasdaq Odyssey, Mark Lennon, Daniel Folkinshteyn

Rohrer College of Business Faculty Scholarship

Over the past 15 years, NASDAQ, the world’s first all-electronic stock exchange, has actively engaged in efforts to serve the global digital economy by expanding its reach beyond its original domestic U.S. market. They have attempted to create a global 24/7 trading platform, to serve customers in the U.S., Japan, and Europe. These efforts have met with varying degrees of success. More recently, the renamed NASDAQ OMX Group has been experimenting with the disruptive fintech (financial technology) Bitcoin and its underlying technology blockchain to develop robust trading solutions, which drastically reduce transaction and record keeping costs. In this paper we …