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Full-Text Articles in Business
Marketing Segmentation Strategies For The Nonprofit Sector, Neffie Gatewood
Marketing Segmentation Strategies For The Nonprofit Sector, Neffie Gatewood
Walden Dissertations and Doctoral Studies
Many nonprofit leaders lack innovative marketing strategies to secure funding from their target audience. Nonprofit leaders who do not continue to expand on their marketing strategies may fail to secure multiple funding streams, leading to an inability to attain their mission. Grounded in the segmentation, targeting, and positioning theory, this qualitative single case study was conducted to explore the traditional and social media marketing strategies used by nonprofit leaders to secure funding from their target audience. The participants were two senior leaders from a nonprofit organization in the U.S. Midwest region. Data were gathered using semistructured interviews, financial data, organizational …
Strategies To Decrease Unethical Financial Management Behavior In Nonprofit Organizations, Cristi Michelle Hargrave
Strategies To Decrease Unethical Financial Management Behavior In Nonprofit Organizations, Cristi Michelle Hargrave
Walden Dissertations and Doctoral Studies
Unethical financial management leadership conduct in nonprofit organizations threatens organizational mission accomplishment. Leaders of nonprofit organizations who fail to decrease unethical financial management conduct can observe a lack of mission accomplishment in their organizations. Grounded in the stakeholder and agency theories, the purpose of this qualitative multiple case study was to explore strategies nonprofit leaders use to decrease unethical financial management conduct. Participants were three nonprofit leaders from organizations on the East Coast of the United States who implemented strategies to reduce unethical financial management conduct. Data were collected using semistructured interviews and a review of nonprofit regulatory reporting documents. …