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Full-Text Articles in Business
Jargon To Jackpot: The Financial Impact Of Infusing Pop Culture References In Social Media, Madelynn Solow
Jargon To Jackpot: The Financial Impact Of Infusing Pop Culture References In Social Media, Madelynn Solow
Business and Economics Honors Papers
This research explores the impact of incorporating pop culture references in a company's Twitter feed on the company's stock price. Pop culture is integral to people's everyday lives, providing a sense of familiarity and fun between individuals. Many companies have started leveraging pop culture references on social media platforms like Twitter to establish a relatable and engaging connection with diverse consumer demographics. The primary purpose of this research is to investigate whether this strategy is beneficial within the stock market. It is hypothesized that incorporating pop culture references on Twitter can lead to increased sales and higher stock prices, as …
The Federal Reserve System And Its Relation To Monetary Conditions In The United States: A Study Of The Banking System Of The United States, Gertrude F. Goldberg
The Federal Reserve System And Its Relation To Monetary Conditions In The United States: A Study Of The Banking System Of The United States, Gertrude F. Goldberg
Business and Economics Honors Papers
This 38 page thesis examines the history of the banking system in the United States and its problems.