Business Commons^™

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU women's basketball team from August to December 2023.

Impact Of Sex In Luxury Fashion Advertisements On Brand Attractiveness And Identification, Alyssa Dana Dana Adomaitis, Diana Saiki, Juan Del Pozo Severino

Publications and Research

Purpose

This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products, with limited research on its influence on the consumer. However, the use of sexuality in luxury advertisements may counter the ethical expectations of brands by the current consumer in the United States.

Design/methodology/approach

A sample of 1,266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement …

Women In The Construction Industry, Olivia Emond

Honors Projects in Management

The construction industry is a male dominated field that has been known for its masculine culture. Women have faced many barriers when entering this field of work due to this culture and being the minority. This study will look into the motivational factors that make women want to pursue a career in the construction industry. This research will look at female construction workers and how their experiences have helped shape their perception on the industry. The following study will analyze how females have combated the masculine culture in the industry and what makes females want to obtain leadership positions. This …

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU women's basketball team from January to July 2023.

El Trabajo De Las Mujeres: Los Impactos Del Feminismo Socialista En La Organización Sindical De Buenos Aires Después De La Crisis Orgánica De 2001 / Women’S Work: The Impacts Of Socialist Feminism On Buenos Aires Union Organizing Following The 2001 Organic Crisis, Elise Williamson

Independent Study Project (ISP) Collection

En diciembre de 2001, en Argentina eclosionó una crisis orgánica en donde emergieron múltiples experiencias de participación social, política y cultural. En este período de dura inseguridad política y económica, se desarrolló una relación rejuvenecida entre la clase trabajadora de las fábricas que cerraban y despedían a sus empleados y los movimientos sociales (movimientos de trabajadores desocupados, asambleas de vecinos en los barrios de Buenos Aires y feminismo, entre otros). Poco tiempo después, con la recuperación económica, una nueva generación se incorporó a los nuevos empleos creados a la salida de la crisis. Esta generación, que había vivido las experiencias …

Women In Sustainable Leadership: A Case Study On The Perspectives, Opportunities, And Challenges Of Biologist And Conservationist Estrela Matilde, Ella Lyons

Independent Study Project (ISP) Collection

Despite the relatively small population of 8,000 occupants and the minimal international recognition of the Island of Príncipe, located off of the Gulf of Guinea on the Western Coast of Central Africa, the region has increasingly become a leading example of sustainable practices to be taken on a global scale in the near future to combat our current climate crisis. This case study explores the sustainable practices that Príncipe has learned to embrace under the leadership of Portuguese conservation biologist and project manager for the NGO Fundação Príncipe, Estrela Matilde. Estrela integrates social, cultural, and environmental conservation to align with …

2023 Nebraska Women In Agriculture Conference, Jessica Groskopf, Katie Hothem

Cornhusker Economics

Includes a recap of the 38th Nebraska Women in Agriculture Conference held in February 2023 in Kearney, Nebraska.

Centering Transgender Consumers In Conceptualizations Of Marketplace Marginalization And Digital Spaces, Beck Hansman, Jenna Drenten Ph.D.

School of Business: Faculty Publications and Other Works

The purpose of this study is to center transgender consumers in the conceptualizations between marketplace marginalization and digital spaces. We examine trans-gender crowdfunding as a hashtag-bounded digital space created by and for the transgender community–namely, the #TransCrowdFund digital space on Twitter. We draw on trans digital geographies as a novel analytical lens to focus attention on transgender consumers' unique experiences in and between digital spaces. Through qualitative hashtag mapping, we analyzed a sample of 200 Twitter profiles and accompanying tweets drawn from individuals using the#TransCrowdFund hashtag. Findings suggest transgender consumers utilize crowdfunding as a hashtag-bounded digital space in three ways: …

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and match statistics for WKU track & field team in 2023.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU softball team in 2023.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and match statistics for WKU tennis team in 2023.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases and game statistics for WKU volleyball team in 2023.