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Standing Out From The Affordable Luxury Brands: Can Coach Be The Next Lvmh?, Yuli Liang, Seung-Hee Lee Nov 2017

Standing Out From The Affordable Luxury Brands: Can Coach Be The Next Lvmh?, Yuli Liang, Seung-Hee Lee

ASA Multidisciplinary Research Symposium

This exploratory research intends to study the improvement procedure for Coach and provide justification why and how Coach could be further developed.