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Entrepreneurial and Small Business Operations
Technological University Dublin
Innovation and knowledge management; multidisciplinary; stakeholders; ethos; mission statements
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Aligning Aims In Innovation Management: A Participatory Approach To Defining Mission And Vision Statements, Colm O’Kane, Pearl M. O'Rourke
Aligning Aims In Innovation Management: A Participatory Approach To Defining Mission And Vision Statements, Colm O’Kane, Pearl M. O'Rourke
Level 3
The problem of ensuring management and employees have clearly defined goals to work towards is one which has engaged management practitioners for some time. It is a challenge which engages organisations across industry sectors and business types (Prahalad 1999; O’Gorman 1999). This article describes the development of a framework for the identification of guiding goals for organisations using the principles of participatory design. The framework described involves internal and external stakeholders in the development of mission and vision statements. A pilot study using the initial stages of this framework was implemented with academic staff of an undergraduate academic programme in …