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Daan Go: An Entrepreneurial Case Study, Clifford Chuck Long Lam
Daan Go: An Entrepreneurial Case Study, Clifford Chuck Long Lam
Major Papers
Daan Go is a brand of Euro-Asian food services, now consisting of only its specialty bakery Daan Go Cake Lab. Having various retail locations across the Greater Toronto Area with current distribution channels that serve both Ontario and Quebec, Daan Go is currently focusing on expanding its bakery operations across Canada. To fulfill its vision of becoming a world-wide desserts brand, Daan Go finds itself facing unique challenges. Based on a case analysis, this report examines how Daan Go can leverage its current key capabilities, while maintaining its competitive position within the niche market it serves.
This report provides an …