Business Commons^™

Life Is Good No Matter What, Daniel J. Wyrock, Emily Kosuda, Brian Raglow

Williams Honors College, Honors Research Projects

As part of our Leadership Experience Project through the Institute of Leadership Advancement, our goal was to create an alternative revenue stream for an Akron cancer charity, Life Is Good No Matter What. As a team of three, we had to plan, development and implement our strategy over the course of a year. We researched charities and trends in the charity space which led us to the development of a product. After much time, we developed the idea of an ice cream line that not only fit the message of Life Is Good No Matter What, bus also helped define …