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Finding The Silver Lining: The Role Of Affect And Adversity In Entrepreneurial Venturing., Lauren A. Zettel

Electronic Theses and Dissertations

Motivated goal pursuit is a foundational concept in entrepreneurial venturing. Entrepreneurs set goals for their ventures, and their persistence in pursuing these goals ultimately impacts the success of their venture. Many of the explanations of motivation in goal pursuit have focused on the benefits of steady progress and positive emotions. However, entrepreneurs inevitably face adversity and setbacks which, in turn, beget negative emotions. It is yet unclear what role adversity and the ensuing negative emotions may have in motivating entrepreneurs. In order to extend our theoretical understanding of affect and adversity in entrepreneurial venturing, this dissertation draws on the existing …