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The Relationship Between Startups’ Early Adoption Of Digital Platforms And Startups’ Pre-Money Valuation, Bader Hassan Faqeeh
The Relationship Between Startups’ Early Adoption Of Digital Platforms And Startups’ Pre-Money Valuation, Bader Hassan Faqeeh
Dissertations
The objective of this study was to explore whether there was a significant positive relationship between startups’ early adoption of the digital platforms, namely, 1) mobile application, 2) a premium domain name website, and 3) the existence of active startup social media accounts, and startups’ pre-money valuation. To achieve this objective, this research used a relatively novel method in entrepreneurial research to collect data, whereby LinkedIn’s Sales Navigator was used along with an automation tool in order to send hundreds of automated connection and message requests to investors on LinkedIn who were sent a copy of the survey questions along …