Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Traits And Trends Of Social Entrepreneurship/ Innovation Leaders, Heet Ghodasara, Juanie Walker
Traits And Trends Of Social Entrepreneurship/ Innovation Leaders, Heet Ghodasara, Juanie Walker
Seaver College Research And Scholarly Achievement Symposium
The purpose of this study was to examine qualifications, characteristics, successes and motivations among leading social entrepreneurs in not-for-profit or for-profit organizations. Based on an interview guide developed by Dr. Juanie Walker and Heet Ghodasara, Ghodasara conducted interviews with 20 leaders of social entrepreneurship/innovation strategically located in Washington, D.C. Thematic analysis of interview transcripts revealed traits of successful organizations and individuals supported by provocative quotes. Themes of successful organizations include system disruptions, mutual investment, broad network and founder obsolescence. Individual themes include traits such as self efficacy, humility, grit and perseverance as well as imperatives to Get Dirty but Clean …
Business Framing For Analytics, Beverly Wright
Business Framing For Analytics, Beverly Wright
Atlantic Marketing Association Proceedings
Both the academic and business practitioner communities are faced with the challenges of discovery, innovation, and constant learning of their field, particularly within the marketing discipline, where content, processes, and even structure are dynamic in nature, with constantly evolving interests and focus. A solid research agenda with excellent analytics to address pertinent business questions is crucial for successfully expanding our understanding of the marketing function.