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Entrepreneurial and Small Business Operations

Theses and Dissertations (Comprehensive)

Theses/Dissertations

2015

Entrepreneurship

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The Relationship Between Personality Traits, Goal Orientation, And Preferred Paths To Value Creation: The Case Of Latent Entrepreneurs., Michael J. Kay Phd Jan 2015

The Relationship Between Personality Traits, Goal Orientation, And Preferred Paths To Value Creation: The Case Of Latent Entrepreneurs., Michael J. Kay Phd

Theses and Dissertations (Comprehensive)

This study examined the relationship between personality and the preferences expressed by latent entrepreneurs among different ways of creating value. Latent entrepreneurs are individuals who would prefer to be an entrepreneur rather than a salaried employee. Latent entrepreneurs take all the first time decisions on entering entrepreneurship and their entry choices have been linked in the literature to their expressed preferences. The study addressed the personality-value creation relationship through two goals. The first addressed the personality-value creation preference relationship directly. Value creation was operationalized using the Competing Values Model (Quinn & Rohrbaugh, 1983). Each approach to value creation was regressed …