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Full-Text Articles in Business

Making Money And Making Change: Understanding And Overcoming Tension Between Profits And Purpose Within Social Entrepreneurship, Elijah H. Etzioni Jan 2018

Making Money And Making Change: Understanding And Overcoming Tension Between Profits And Purpose Within Social Entrepreneurship, Elijah H. Etzioni

CMC Senior Theses

Using a combination of interviews of social entrepreneurs and secondary research, this paper investigates the strategies that social entrepreneurs use to overcome tension and conflict between the two distinct goals of financial sustainability and mission fulfillment. The results suggest that although some social entrepreneurs can simultaneously achieve revenue generation and mission fulfillment, thus almost entirely eliminating any tension or misalignment, it is the creative responses of social entrepreneurs who have achieved one of these objectives and are attempting to achieve the other that prove the unique value of the practice. Additionally, the results gesture towards the conclusion that different kinds …


Optimize Your Fitness, Optimize Your Business: The Balanced Scorecard, Analysis And Application For The Crossfit Affiliate, Jordan G. Aronowitz Jan 2018

Optimize Your Fitness, Optimize Your Business: The Balanced Scorecard, Analysis And Application For The Crossfit Affiliate, Jordan G. Aronowitz

CMC Senior Theses

The Balanced Scorecard for the CrossFit Affiliate will provide unprepared or inexperienced managers with the necessary information to make informed operational decisions. The Balanced Scorecard incorporates financial data, customer satisfaction, internal operations, and future growth to create a series of cause-and-effect relationships that illustrate how decisions in one aspect of a business affect others. The Balanced Scorecard particularly benefits inexperienced managers leading small businesses. As overall small business growth increased, the boutique fitness industry expanded. The CrossFit brand rose in conjunction, but because corporate leaders insist on a hands-off licensing model, affiliate owners do not receive assistance from CrossFit corporate …