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Full-Text Articles in Business
How Can Marketing Academics Serve Marketing Practice? The New Marketing Dna As A Model For Marketing Education, Paul Harrigan, James Seligman
How Can Marketing Academics Serve Marketing Practice? The New Marketing Dna As A Model For Marketing Education, Paul Harrigan, James Seligman
Dr. Paul Harrigan
No abstract provided.
Web Analytics – A Domain Of Marketing, Paul Harrigan
Web Analytics – A Domain Of Marketing, Paul Harrigan
Dr. Paul Harrigan
No abstract provided.
Understanding The New Marketing Dna: Bringing Marketing Education Up To Speed With Marketing Practice, Paul Harrigan, James Seligman
Understanding The New Marketing Dna: Bringing Marketing Education Up To Speed With Marketing Practice, Paul Harrigan, James Seligman
Dr. Paul Harrigan
This research is concerned with the overarching impact of technology on marketing, and the need to review higher education marketing curriculum to reflect this impact. The research objectives are twofold: the identification of changes in marketing practice; and how these changes should be reflected in marketing degree programme structure. The ongoing research project involves a mixed methods approach. The qualitative phase comprised in-depth interviews and focus groups with a range of marketing managers in UK organisations. This comprehensive two-year phase was completed in 2008, laying foundations for further quantitative empirical investigation, due to be completed in 2010. The current paper …
Using E-Crm To Create Customer Insight In Smes, Paul Harrigan, Elaine Ramsey, Patrick Ibbotson
Using E-Crm To Create Customer Insight In Smes, Paul Harrigan, Elaine Ramsey, Patrick Ibbotson
Dr. Paul Harrigan
Small and medium-sized enterprises (SMEs) are vital components of our economies, and their marketing exhibits striking resemblances to customer relationship management (CRM) theory. However, SMEs’ marketing strategies tend to suffer from the effects of limited resources, limited expertise and a limited impact on their external environment. Through the use of Internet-based technologies (IBTs) SMEs may be able to enhance marketing performance and competitiveness, particularly by facilitating the development of customer insight through improved technology-enabled customer information management processes. In this regard, this paper will present research evidence to help us understand the impact of IBTs on the CRM activities (i.e. …
Book Review 8 Inspired Marketing!: The Astonishing Fun New Way To Create More Profits For Your Business By Following Your Heart By Joe Vitale And Craig Perrine, William C. Mcpeck
Book Review 8 Inspired Marketing!: The Astonishing Fun New Way To Create More Profits For Your Business By Following Your Heart By Joe Vitale And Craig Perrine, William C. Mcpeck
William C. McPeck
This is my personal review of Inspired Marketing! The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart by Joe Vitale and Craig Perrine and published by Wiley in 2008.
Book Review 7 The Seven Lost Secrets Of Success: Million Dollar Ideas Of Bruce Barton, America's Forgotten Genius By Joe Vitale, William C. Mcpeck
Book Review 7 The Seven Lost Secrets Of Success: Million Dollar Ideas Of Bruce Barton, America's Forgotten Genius By Joe Vitale, William C. Mcpeck
William C. McPeck
This is my personal review of The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius by Joe Vitale and published by Wiley in 2007.