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Circos: Tapping Into Social Media (A), Kevin W. Sproule, C. Jason Woodard
Circos: Tapping Into Social Media (A), Kevin W. Sproule, C. Jason Woodard
C. Jason Woodard
Social media was a topic that had entered into the daily vocabulary of teenagers and business executives alike. With this surge in popularity and influence worldwide the open question was what this new way of interacting would mean for businesses and whether or not social media could really be a driver of company profitability or just a nice way to share photos with friends? Circos, a Singapore-based company, developed a business that it hoped would help to answer those questions. By using a proprietary sentiment analysis tool, Circos had mined the vast world of online reviews available on various social …
Circos: Tapping Into Social Media (B), Kevin W. Sproule, C. Jason Woodard
Circos: Tapping Into Social Media (B), Kevin W. Sproule, C. Jason Woodard
C. Jason Woodard
After a successful presentation in the (A) case, Frederic Langlois, Circos.com general manager in Singapore, headed back to the company headquarters. He brought back not only the possibility of a new client, but also a specific request. The Raffles Hotel had asked him to provide new functionality beyond the existing social media analytics dashboard Circos had become known for. The Raffles Hotel manager had asked, “It would be great to have a simple and meaningful analysis of what people are saying about our property online. What would be really great, though, would be to know who is saying what. I …
Architectural Dualities In Complex Systems: Components, Interfaces, Technologies And Organizations, C. Jason Woodard, Joel West
Architectural Dualities In Complex Systems: Components, Interfaces, Technologies And Organizations, C. Jason Woodard, Joel West
C. Jason Woodard
Research on technological innovation and product development has long recognized the importance of product architecture, and many scholars have explored its relationship to the organizational structure of the product development process. Product architecture, in turn, has long encompassed both the allocation of functionality to components and the pattern of linkages between them. In this paper, we forge new connections among these established ideas by examining them as two pairs of dual relationships. First, we draw attention to the duality between components and interfaces. While innovation and product development researchers have historically emphasized the partitioning of products and systems into components, …