Business Commons^™

Social Media Helps Small Businesses, Nicholas J. Oxborrow

UNLV Theses, Dissertations, Professional Papers, and Capstones

Beemer and Shook (2009) explain that developing customers one at a time is the only way. There are no short cuts to this. Traditionally, a small business would develop their relationships by going from door-to-door to raise awareness and grow their brand. How fast they achieved this depended on the budget and time available to their business. Traditionally, large businesses had the power of reaching their markets through huge advertising budget, which small companies could not match.

In today’s business environment, social media has become a new marketing tool that is available to all businesses, that instantly develops relationships with …

San Luis Obispo Entrepreneur's Market: Translating The Successful Aspects Of Slo's Farmer's Market Into A Model For A Talent Marketplace, Emily Swift

Liberal Arts and Engineering Studies

Details design elements of a physical space created for the purpose of economic and community development, where the guiding principles of design enable self-organizing sustainable systems for developing commerce, enterprise, business, and talent to work streams. The primary assumption is that if individuals in the community know their talent and are able to connect that talent to work with passion, meaning, and purpose, the community will thrive.

An Exploratory Investigation Into Knowledge Management In Western Australian Knowledge-Intensive Small Businesses, Shukrullah Fassehi

Theses : Honours

From a knowledge management (KM) perspective, organisational effectiveness depends on the organisation’s capacity to effectively perform a range of processes that include identifying, acquiring, sharing, and storing valuable knowledge. The literature suggests that the growth of interest in the field of KM is largely centred on large organisations. Small businesses have not received much attention in the literature. This is surprising, given that small businesses (however defined) represent the majority of businesses in most countries and, as is the case in Australia, make a major contribution towards business activity, economic development and employment generation.

This study employed a qualitative exploratory …

A Qualitative Analysis Of Small Business Owner-Managers' Participation And Learning In An Online Discussion Forum : Not Quite Paradise Found, Tara Laureen Smith

Theses: Doctorates and Masters

Small business owner-managers (SBOMs) are a difficult group to engage in formal face-to-face training and learning activities. Research to encourage SBOMs' participation has focused on two main themes: first, trying to ascertain why they do not attend training and, second, determining their learning preferences. They are reluctant to attend formal training because they prioritise business operations (no time to attend training), perceive training as a poor return on investment, have negative perceptions of training and education, and believe the training provision often does not meet their needs. In terms of their learning preferences, it is clear that SBOMs prefer informal, …