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Factors That Predict Hispanic/Latino Entrepreneurs' Intentions To Use Thirteen Entrepreneurial Behaviors, Rosanna Saladin-Subero
Factors That Predict Hispanic/Latino Entrepreneurs' Intentions To Use Thirteen Entrepreneurial Behaviors, Rosanna Saladin-Subero
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The purpose of this study was to determine what attitudinal, normative, and control beliefs most significantly predicted Hispanic business owners' intentions to engage in 13 entrepreneurial behaviors. In 2011, Hispanic business owners from five cities in Greenville Country, South Carolina were invited to participate. Only owners of for-profit business that had been in operation for a year or more participated. Seventy four Hispanic business owners were interviewed or completed an online survey.
Aizen's Theory of Planned Behavior (1980, 1991, 2002a, 2002b, 2006) was used as the framework for constructing a survey to examine stated intentions, and concomitant attitudes, norms, and …