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Differences In Opportunity Evaluation Between Corporate And Independent Entrepreneurs., Alireza Aghaey

Electronic Theses and Dissertations

Opportunity evaluation is a critical step in the process of entrepreneurship and is the main precursor to entrepreneurial action. This is true for both corporate entrepreneurs and independent entrepreneurs. However, these two groups may evaluate entrepreneurial opportunities in different ways because they operate in different contexts and have different decision-making schemas. In my dissertation, I use an “entrepreneurial cognition” perspective to explore such differences. By using two major theoretical lenses – i.e. resource availability and tolerance for uncertainty – and employing a conjoint experimental design, I compare and contrast decision policies of corporate and independent entrepreneurs captured in real time. …