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Corporate Adaptation: From Wholesale To Direct To Consumer Shipments, Gretchen A. C. Kroll
Corporate Adaptation: From Wholesale To Direct To Consumer Shipments, Gretchen A. C. Kroll
Theses and Graduate Projects
Technology has changed the way consumers' buy that has caused a shift in the traditional channels of distribution. This paper reviews the role of a giftware wholesaler and the feasibility of serving in the internet distribution by offering direct to consumer shipments. lt will identify and analyze benchmarks in fulfillment set by Amazon as well as review potential options by considering the margins of both the wholesaler and the virtual retailer. The research will conduct two experiments that connect the wholesaler in the new distribution by accommodating direct consumer shipments: 1. Engaging Amazon Corporation in selling the wholesalers product and …