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Engineering

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Consumer satisfaction

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Full-Text Articles in Business

Narrowing The Cognitive Distance Between Engineers And Customers: A Novel Approach, Based On Fuzzy Cognitive Mapping, Byung Sung Yoon Feb 2020

Narrowing The Cognitive Distance Between Engineers And Customers: A Novel Approach, Based On Fuzzy Cognitive Mapping, Byung Sung Yoon

Dissertations and Theses

During concept development, product developers consider product users and their future experience, cost, development and manufacturing efficiency, product function/quality, and differentiation of the product in the market. Development teams often struggle to adequately address all of these considerations, due to the following reasons: (1) Differences in technological and experiential knowledge, methods used, and communication styles that make it difficult for customers/user, marketing, and engineering to communicate effectively. As a result, important factors may not be sufficiently considered. (2) Product design factors, including technological alternatives, functions, features, benefits, and customer value are interdependent: in some cases, customers are willing to sacrifice …


Measuring User Satisfaction Of The Electronic Mail System At Air Force Materiel Command Headquarters As An Indicator Of The System's Effectiveness, Randall R. Bradford Dec 1993

Measuring User Satisfaction Of The Electronic Mail System At Air Force Materiel Command Headquarters As An Indicator Of The System's Effectiveness, Randall R. Bradford

Theses and Dissertations

The purpose of this study was to evaluate the effectiveness of the electronic mail system at the Air Force Materiel Command Headquarters. User satisfaction was measured as an indicator of the systems effectiveness. In order to provide an objective measurement of system effectiveness, the following research questions were addressed: (1) What is system effectiveness in relation to this particular electronic mail system, and how should it be measured? (2) What measurement instruments can be adapted, modified, or created to measure effectiveness as it is defined for problem? (3) If a measurement instrument is administered what do the results of the …