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A Profile Of The Characteristics And Professional Development Needs Of National Collegiate Athletic Association Division Ii Athletic Directors, Dustin Smith
Graduate Theses and Dissertations
The purpose for conducting the study was to identify the personal, professional, and educational backgrounds of NCAA Division II athletic directors. The study was designed to detail the professional development opportunities that existed among the population, and determine how frequently the NCAA Division II athletic directors took advantage of the opportunities that were available to them. The significance of the study rested on the ability to identify the NCAA Division II athletic director population and describe the qualities and characteristics that comprised the target population. Since little data existed detailing this population, the study provided an opportunity to describe a …
Organizational Citizenship Behaviors In Higher Education: Examining The Relationships Between Behaviors And Performance Outcomes For Individuals And Institutions, Kevin Jimmy Rose
Organizational Citizenship Behaviors In Higher Education: Examining The Relationships Between Behaviors And Performance Outcomes For Individuals And Institutions, Kevin Jimmy Rose
Graduate Theses and Dissertations
Organizational citizenship behaviors (OCBs) have been described as employee behaviors that are not required by job descriptions, are not formally rewarded, and contribute positively to the organization. Previous research has shown that OCBs are related to both individual and organizational performance. Given the importance of OCBs to individual and organizational effectiveness, the purpose for conducting the study was to describe OCBs in the higher education context, describe the relationships between OCBs and various aspects of faculty and staff performance, and explore the extent to which institutional leaders should be concerned with the OCBs of both faculty and professional staff. The …
A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy
A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy
Graduate Theses and Dissertations
Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced funding from typical sources. This study examines how two different Carnegie classifications use Internet marketing techniques and identifies if there is a difference in how much they use these techniques. Content techniques and search engine optimization (SEO) techniques were examined for 56 higher education institutions in this study. Of the …