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Full-Text Articles in Business
Linkedin Blunders: A Mixed Method Study Of College Students’ Profiles, Ruby Daniels, Sara D. Pemble, Danille Allen, Gretchen Lain, Leslie A. Miller
Linkedin Blunders: A Mixed Method Study Of College Students’ Profiles, Ruby Daniels, Sara D. Pemble, Danille Allen, Gretchen Lain, Leslie A. Miller
Marketing Faculty Publications
Although a significant need exists for college students to market their job skills effectively to potential employers, no prior research systematically analyzed the quality of information included in college students’ LinkedIn profiles. This study used a marketing framework to evaluate the effectiveness of information in LinkedIn profiles posted by current and former community college students. The mixed method study analyzed 340 publicly available LinkedIn profiles for students who reported attending 89 community colleges in the United States. The results suggest many college students may not understand how to use a LinkedIn profile to market their skills to potential employers. Key …
Leveraging Linkedin: How Can Educators Help College Students Market Themselves?, Ruby Daniels, Mark Dempsey
Leveraging Linkedin: How Can Educators Help College Students Market Themselves?, Ruby Daniels, Mark Dempsey
Marketing Faculty Publications
To successfully transition from college to career, community college students must be prepared to sell their skills to potential employers. LinkedIn, the world’s leading professional networking website, provides college students and graduates with an affordable platform to promote their knowledge, skills, and abilities. Unfortunately, students often do not know how to communicate a unique value proposition in their LinkedIn profiles. In response, the National Convergence Technology Center (CTC), based in Collin College, developed a 30-minute webinar to train community college educators about how to avoid common mistakes in LinkedIn. High interest in the webinar as well as responses to a …