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Full-Text Articles in Business
Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje
Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje
Marketing
This article describes the development and implementation of assessment in our new outcome-based marketing curriculum (described fully in Borin, Metcalf, and Tietje 2007). Outcomes for the marketing curriculum were specified at the program, department, course, and lesson levels. Direct embedded assessments as well as indirect assessment methods were used to gauge student achievement. Results indicate that, on both self-reported (indirect) and direct, as well as non-embedded and embedded assessments, significant value-added learning occurred. We chronicle the stages in developing and implementing an assessment plan, and reflect on our experiences in the process to provide a roadmap for other marketing departments …
International Business Education In The Aacsb Schools, Ivan R. Vernon, John Thanopoulos
International Business Education In The Aacsb Schools, Ivan R. Vernon, John Thanopoulos
Marketing
The study analyzes the responses of 411 AACSB member schools with respect to their offerings in international business. The findings of this study are that international business material is often incorporated into functional courses, and that among AACSB schools the accredited ones are not significantly different from the non-accredited ones in terms of curricula composition.