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Articles 1 - 3 of 3
Full-Text Articles in Business
Breaking Down Silos Through Authentic Assessment: A Live Case Analysis, Olivia Freeman, Rosie Hand, Aileen Kennedy
Breaking Down Silos Through Authentic Assessment: A Live Case Analysis, Olivia Freeman, Rosie Hand, Aileen Kennedy
Articles
One of the aims of Technological University Dublin (TU Dublin) is to create graduates who problem solve as socially responsible global citizens. We wanted to provide an opportunity for our students to address relevant, marketing and consumption challenges in new and innovative ways, and to develop analytical competences and professional skills and comportment in a real-life context. This paper describes the design, implementation and outcome of an inter-disciplinary and cross-programme 'authentic assessment' method which we have termed a 'live case analysis'. The assessment comprised fieldwork, wider industry engagement, formative assessment components and a summative presentation. The method is discussed against …
Analytics Capability In Marketing Education: A Practice-Informed Model, Justina Setkute, Simone Kurtzke Dr.
Analytics Capability In Marketing Education: A Practice-Informed Model, Justina Setkute, Simone Kurtzke Dr.
Articles
As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing education. However, it is unclear whether current curriculum approaches to marketing analytics equip students with the skills employers need and prepare them effectively for data-driven marketing roles. This study identifies the knowledge and skills marketing graduates require for analytics practice to bridge the theory-practice gap and increase students’ employability. Our research reveals that a blend of knowledge, soft and technical skills is needed, and that the ability to communicate insights from data to stakeholders …
Technology And The (Re)Construction Of Law, Christian Sundquist
Technology And The (Re)Construction Of Law, Christian Sundquist
Articles
Innovative advancements in technology and artificial intelligence have created a unique opportunity to re-envision both legal education and the practice of law. The COVID-19 pandemic has accelerated the technological disruption of both legal education and practice, as remote work, “Zoom” client meetings, virtual teaching, and online dispute resolution have become increasingly normalized. This essay explores how technological innovations in the coronavirus era are facilitating radical changes to our traditional adversarial system, the practice of law, and the very meaning of “legal knowledge.” It concludes with suggestions on how to reform legal education to better prepare our students for the emerging …