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Western Kentucky University

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Management

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Full-Text Articles in Business

The Impact Of Campus Facilities On The Recruitment Of Students In Higher Education, Lucinnda Sue Mcdonald Jul 2019

The Impact Of Campus Facilities On The Recruitment Of Students In Higher Education, Lucinnda Sue Mcdonald

Dissertations

The statement often has been made over the years that university recruitment efforts are strongly impacted by campus facilities. The subject has been a topic of research over the past several decades. This study indicates that as generations change and times change, the significance of various aspects of the university to the prospective student change as well.


This research effort is a mixed-methods study to provide insight on the facilities current students deem most important when determining which college or university they will attend. The research for this study was conducted through an online survey asking students to:

• Choose …


Toward A Technology Management Core: Defining What The Technology Manager Needs To Know, Mark Doggett, Pam Mcgee, Sophia Scott Jan 2011

Toward A Technology Management Core: Defining What The Technology Manager Needs To Know, Mark Doggett, Pam Mcgee, Sophia Scott

SEAS Faculty Publications

With the increasing demands on organizations to do “more with less,” and produce acceptable market results, productivity and performance standards continually raise the expectations on competitive success. To meet these expectations, organizations should create learning opportunities that combine the application of technical management skills along with the softer skills involved in people management. Technical managers with little training or past experience with nontechnical skills often perform poorly in technical management positions (Kroecker, 2007). Because this generation lives in a highly technical environment, managers need to be proficient in dealing with knowledge workers and systems; therefore, there is a growing emphasis …