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Full-Text Articles in Business
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Oscar T McKnight Ph.D.
Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …
E-Learning And Dit’S Strategic Plan, Eileen O' Donnell
E-Learning And Dit’S Strategic Plan, Eileen O' Donnell
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This presentation explores the question can e-learning be used to enhance the student experience and further prepare students to work in industry?