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Full-Text Articles in Business
Mochtar Riady [Indonesia, Banker], Mochtar Riady
Mochtar Riady [Indonesia, Banker], Mochtar Riady
Digital Narratives of Asia
Founder and Chairman of Lippo Group, Mochtar Riady gained the moniker "Magic Man of Banking" because of his ability to turn around and grow several of Indonesia's private banks, the most notable being Bank Central Asia (BCA). But his 15 years in BCA wasn't all smooth sailing. He speaks to DNA about his challenges in BCA, which saw him dealing with sensitive relationships with the Suharto government, as well as the firing of his own son for Forex speculation.
Timothy Ong [Brunei, Chairman Of Asia Inc Forum], Timothy Ong
Timothy Ong [Brunei, Chairman Of Asia Inc Forum], Timothy Ong
Digital Narratives of Asia
Timothy Ong is Chairman of Asia Inc Forum, a regional platform for policy and business dialogue which he set up after the failure of his magazine Asia Inc. Mr Ong talks openly to DNA about the Asia Inc episode and how he learned from those mistakes to build a stronger, better company. He also shares his impressions of leaders he has met through his work at Asia Inc Forum.
How Are Brand Names Of Chinese Companies Perceived By Americans?, Marc Fetscherin, Adamantios Diamantopoilos, Allan K.K. Chan, Rachael Abbott
How Are Brand Names Of Chinese Companies Perceived By Americans?, Marc Fetscherin, Adamantios Diamantopoilos, Allan K.K. Chan, Rachael Abbott
Faculty Publications
Purpose – The purpose of this paper was to conduct an experimental design of Americans’ preferences for the English version of Chinese brand names by drawing from prior research in psychology, linguistics and marketing. The impact of string length and semantic relevance to English on meaningfulness, memorability and likeability of brand names from Chinese companies was assessed. Design/methodology/approach – A 2 × 2 experimental design was used, whereby brand names are categorized by string length (short vs long) and semantic relevance to English (with vs without). Respondents’ perception of the Chinese language in terms of pronounceability, language familiarity and language …
The Pittsburg Micropolitan Area Economic Report, Quarter 1, 2015, Pittsburg State University. Gladys A. Kelce College Of Business
The Pittsburg Micropolitan Area Economic Report, Quarter 1, 2015, Pittsburg State University. Gladys A. Kelce College Of Business
Pittsburg Micropolitan Reports
The Pittsburg Micropolitan Area Economic Report is created by the Business and Economic Research Center (BERC) at Pittsburg State University.
The Pittsburg Micropolitan Area Economic Report, Quarter 2, 2015, Pittsburg State University. Gladys A. Kelce College Of Business
The Pittsburg Micropolitan Area Economic Report, Quarter 2, 2015, Pittsburg State University. Gladys A. Kelce College Of Business
Pittsburg Micropolitan Reports
The Pittsburg Micropolitan Area Economic Report is created by the Business and Economic Research Center (BERC) at Pittsburg State University.
The Pittsburg Micropolitan Area Economic Report, Quarter 4, 2015, Pittsburg State University. Gladys A. Kelce College Of Business
The Pittsburg Micropolitan Area Economic Report, Quarter 4, 2015, Pittsburg State University. Gladys A. Kelce College Of Business
Pittsburg Micropolitan Reports
The Pittsburg Micropolitan Area Economic Report is created by the Business and Economic Research Center (BERC) at Pittsburg State University.
The Pittsburg Micropolitan Area Economic Report, Quarter 3, 2015, Pittsburg State University. Gladys A. Kelce College Of Business
The Pittsburg Micropolitan Area Economic Report, Quarter 3, 2015, Pittsburg State University. Gladys A. Kelce College Of Business
Pittsburg Micropolitan Reports
The Pittsburg Micropolitan Area Economic Report is created by the Business and Economic Research Center (BERC) at Pittsburg State University.
The Pittsburg Micropolitan Area Economic Profile, 2015, Pittsburg State University. Gladys A. Kelce College Of Business
The Pittsburg Micropolitan Area Economic Profile, 2015, Pittsburg State University. Gladys A. Kelce College Of Business
Pittsburg Micropolitan Reports
The Pittsburg Micropolitan Area Economic Profile is created by the Business and Economic Research Center (BERC) at Pittsburg State University.